Ice Cream And Economics

Info

Producer:  KQED, Inc.

Year:  1990

Format: DVD   Running time: 15 mins.

About

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Chronicles the success story of the founders of Ben & Jerry's Homemade Ice Cream Company. Learn how two off-beat businessmen went from listing an old van, a Volvo, an old couch, and a sailboat as collateral on their loan application, to being named National Small Business Persons of the Year.

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